When a traveller stands for the first time on Salta soil, he will not be able to deny those who have surnamed it as "Salta, la Linda" or "Salta, the beautiful" and verify the charm that it possesses although it might not become evident on first sight.

One of the factors is its excellent mild climate, the sense of traditions will be another, noticeable in its architecture and its interesting craft production, from fabrics to the regional food, among which should not be forgotten the famous Salta "empanadas" filled with meat and cheese.

As a matter of fact, one of the major attractions of Salta is the harmony upon which important buildings from vice-royal times combine, and the valuable amount of creations belonging to the late 19th century and the 1930 to 1950 period, characterized by the collective enthusiasm developed for colonial architecture.

The life in Salta treasures some of the rhythm of centuries ago. People live with no rush and the "siesta" remains in use and, furthermore, is strictly complied with.

Today, as it was in the times when its foundation took place, and as determined by the colonial urbanism, the Salta life develops around the Plaza 9 de Julio Square, although modern alternatives are beginning to appear like the shopping mall area along the Virrey Toledo Avenue and as usually happens among big cities, the country arises as an option for Salta families. The tourist circuit of the city of Salta is usually accomplished with a stroll across the centre of the city, allowed for by the short distances between the historical monuments.

The traveller must not neglect a visit to the Cerro San Bernardo Hill and behold from its crest the extraordinary panorama of the city. By day or night it constitutes a real spectacle in itself.